How we created
MapVX Website
Empowering MapVX growth with effective, automated web design.
About the MapVX Website
Bringing a New Brand to Life Through Custom Web Design
MapVX was created as an extension of the popular Lazarillo app, which uses spoken guides to help people with disabilities navigate freely. With MapVX, the focus shifted to providing companies with easy access to indoor navigation, foot traffic analytics, and digital directories. My responsibility was to design a website that conveyed this focus and aligned with MapVX’s brand.
Project Goals and Design Approach
MapVX’s brand vision required a minimalist, clean design with a focused color palette, pushing the limits of traditional web builders. Working closely with the MapVX team, we went beyond Elementor’s standard capabilities, developing custom layouts that allow the team to easily create new pages that are consistent with the brand.
Key Features and Multilingual Support
Key features of the MapVX website include:
- Custom Layouts for Ease of Use: Using ACF (Advanced Custom Fields) and custom components, I created flexible, user-friendly layouts that make content updates simple for non-technical team members.
- Multilingual Setup: Implemented a plugin that supports both English and Spanish, allowing the team to manage multilingual content without hassle.
Marketing Tools and Automation
To support MapVX’s marketing goals, I integrated HubSpot forms that send product guides and automated emails to users. Custom layouts were also built to simplify content creation, making it easy for the team to add new information without technical setup.
Additionally, custom CSS and tailored components expanded Elementor’s functionality, allowing the site to maintain its clean design while supporting more advanced marketing needs.
The Impact and Growth
The MapVX website is a unified effort that combines web design, SEO, and marketing automation. The website now allows MapVX to publish new content, reach a broader audience, and share their innovative indoor navigation and analytics tools with the world. Working on this project resonated with me, and I’m proud to have supported their mission to make navigation accessible for more people.