MapVX Website

What MapVX Is

MapVX comes from the Lazarillo app, which provides spoken guides for people with disabilities. MapVX takes that technology into indoor navigation, foot traffic analytics, and digital directories for companies and venues. My job was to build the marketing website that explains all of this and captures leads from both English and Spanish-speaking markets.

Custom ACF Layouts

I built the page layouts using Advanced Custom Fields so the marketing team could compose pages from reusable content blocks. The goal was simple, give non-technical team members the ability to create and update landing pages on their own. For me, that’s always the right approach for a marketing site because the content changes frequently and you don’t want developers to be a bottleneck.

Multilingual Support

The site needed to work in both English and Spanish. I set up full language support across content, navigation, and forms so everything adapts based on the visitor’s language preference. MapVX serves Latin American and international markets, so this was pretty much a requirement from the start.

HubSpot Integration

I integrated HubSpot forms throughout the site for lead capture. When someone fills out a form, it triggers automated email sequences and product guides, so the sales team doesn’t have to manually follow up with every inquiry. It’s one of those setups where you spend time configuring it upfront and then it just runs.

Custom Styling

Elementor gives you a lot out of the box, but the default styling doesn’t match every brand. I wrote custom CSS on top of Elementor’s components to match MapVX’s clean, minimalist look. The design needed to feel precise and professional, which makes sense given that the product itself is about precision navigation.

How It Worked Out

The site became MapVX’s main marketing channel. It generates leads through the automated workflows and presents the product clearly across two languages for their growing international audience.