Custom Web Development
Websites that actually work the way your business needs them to
I build sites that work well and are easy for your team to keep running. WordPress, WooCommerce, stuff like that.
The Problem
I've seen a lot of business websites that were either way too complicated for what they needed to be, or barely held together. Both end up costing you more over time.
My site takes forever to load and I have no idea why
Nine times out of ten it's a page builder stacking dozens of scripts you never asked for, sitting on hosting that was never configured properly
I can't change a single paragraph without calling my developer
Either there's no CMS at all, or someone set one up halfway and never built the editing experience your team actually needs
Our website looks nothing like the quality of what we actually do
Years of quick fixes on top of a template that was never built for your business, and at some point the whole thing just drifted
I'm not even sure our site is secure anymore
Plugins that haven't been updated in months, no one really owns the maintenance, and every time you log in you just hope nothing broke
The baseline is simple. Your site loads fast, it looks like the business you actually are, and your team can update content without waiting on anyone. That should be the default, not something you pay extra for.
What You Get
Everything from the custom theme to the CMS setup to training your team. I don't hand off a half-finished project and call it done.
Custom Theme Development
I build your theme from scratch. No templates, no page builders stacking scripts you never asked for. Every line of code is there for a reason. Fast loads, your brand, nothing extra.
Content Management Setup
ACF Pro fields and custom post types so your team edits content through clean, labeled fields, no code required. Update a text box, hit publish, done. Your team stops depending on a developer for every paragraph change.
E-commerce Store
WooCommerce with a checkout flow that actually makes sense for your customers, payment gateways configured properly, and inventory that works the way your business works. I've built stores for clients where the default setup would've been a mess, so I know where the tricky parts are.
Performance and Security
Caching configured right, images optimized, hosting set up so your site uses what you're paying for. I aim for 80+ PageSpeed as a baseline, because a slow site doesn't matter how good it looks.
Training and Handoff
I record video walkthroughs for every part of the CMS your team will use. By handoff day, they can manage content on their own. No more calling a developer to change a phone number.
Built With
These are the tools I actually use on every project. Nothing trendy for the sake of it, just stuff that works and will keep working.
Who This Is For
Good fit
- + Business owners who know their current site doesn't match the quality of what they actually offer, and they're ready to fix that properly
- + Companies that started on a template two or three years ago and now they keep hitting walls every time they need something custom
- + Teams where the person managing the site isn't a developer, and they need a CMS that makes sense for how they actually work
- + Founders who want a site they can hand to their team and say update this whenever you need to, without it breaking
Not the right fit
- - If you just need a landing page up fast, something like Webflow or Squarespace will honestly serve you better right now
- - Projects under $5,000, because the kind of work I do here takes time to do right and I'd rather be honest about that upfront
- - If the main thing you're optimizing for is the lowest price, we're probably not a good fit for this particular service
- - Timelines under 3 weeks. I can move fast but I don't rush builds, the details matter too much
Investment
Depends on how many pages, what kind of functionality you need, and whether we're connecting to other systems like payment processors or CRMs
Includes: Design built into a custom theme, full development, content structured in the CMS, video training for your team, and 30 days of support after launch
Not the cheapest option, and I won't pretend otherwise. But I've rebuilt enough 'budget' sites to know what cutting corners costs in year two. One build, done right.
"I am extremely grateful for the work Edgar did for my hostel. The website has enabled clients to make reservations directly, helping us avoid high fees from booking companies and offering a more personal experience."
Let's talk about what you need
Tell me a bit about your business and what's not working with your current site. If it feels like a good fit I'll put together a proper proposal with timelines and everything.
Describe Your Project